If you want to be successful you have to pay your dues, there are no short cuts. The basis of marketing is the same across the broad. Remember your network is your net-worth.
It’s ok to search for your competitors, but expect them to do the same. Be totally directed to where your clients are. Meaning if they are on Facebook, that’s where your focus should be.
Ask yourself: What am I doing for my clients? Am I being authentic?
Are you honest? Are you giving them what they ask for? Do they know who you are? Do you know who they are?
STEPS TO FOLlOW:
*Foundation: build from base up
*Commitment: if you are not ready to commit don’t start
*Negative reviews: can be helpful. Turn them into positive
*Business plan: if you fail to plan, you plan to fail
*Blogging: fresh constant content
*Where are you going?: where do you want to take you business
*Clear vision: if you don’t know what your business is about, then your clients won’t know
*What? Why? How?: what do you do? Why do you do it? How do you do it?
*Write it down: from vision to mission. What your yes don’t see, your brain don’t translate.
*No excuses: if you look for it, you’ll find a million and one.
*Reputation/Branding: what is it? Who is your target audience? Results will take time because people have to trust you first. You are your brand, the way you speak, how you communicate, how you dress. You are the face of your brand. ™
*Have a presence: start small and build. Profile + Portfolio = Brand.
*Rejection: bypass the fear of rejection
*Stand out: offer solutions, value and help
*Claim your name: utilize all social media network. Use www.kowen.com to check if your business name is available on social media sites. This will help you with you digital portfolio and your online presence. You don’t have to use all of them, you just need to have a presence
*Focus: don’t be a Jack of all trade. You can’t be everything to everybody.
*Separate your business pages from your private pages. You can alienate clients by talking politics or religion. They don’t care about your views.
Also let let cyber bullies comments roll off your back. If it doesn’t grow you professionally it’s none of your business.
NOTES: Editorial Scheduling, blogs and post. Simplify how much you post. Learn your stats, know where your clients are. Advocates, ask for help. Focus on your brand.
xoxo Janice Massey